How A.I. Marketing Can Help Small Law Firms and Solo Lawyers

Updated: Apr 27

A.I. can significantly reduce time and money spent on unbillable hours working on marketing, client relationships, business growth and development. As well as your relationships.


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Lawyers Wear Many Hats


IT Expert, Finance, Business Strategist, Legal Practitioner, Project Manager, Client Relationship, Human Resources Director, Managing Director and Marketing Guru.



Small Law Firms Face Stiff Competition


· There are nearly 100,000 lawyers and notaries in Canada

· small law firms make up a bulk of this segment

· More than 17,000 Canadian law firms have 1 to 10 lawyers

· Fewer than 100 firms with 50 lawyers or more

Federation of Law Societies of Canada (FLSC) https://flsc.ca/



Large Firms Have It Easy


Large law firms can leverage their human resources to manage the different aspects of running a law firm. Small firms do not have this luxury.


With so much competition and departments to manage solos, lawyers from small firms must put in many hours of non-billable time to maintain a successful business.



A.I. The Great Equalizer


With regular innovations and improvements coming out in the law field, small law firms who embrace new technologies quickly will have a competitive edge over their main competitors and be technically on par with larger firms.


With A.I., lawyers can be assisted with many jobs:

· contracts management

· e-discovery

· legal research

· document management

· marketing automation

· social media engagement

· litigation management

· publishing tools


Applications are being developed and improved to help lawyers quickly find relevant information, organize it and make more informed case, marketing, and business decisions.



An Investment in Success


With platforms and applications leveraging A.I. for marketing, such as the two giants of data collection, Google and Facebook. You can leverage their data for lead nurturing and sales to find relevant audiences, gaining you a better cost per acquisition; accomplishing a better return on your investment.


Their resources can be leveraged as a tool to help gain valuable insights, uncover new sources for finding clients, and help your audience share your information, creating an excellent source of referrals



It Only Gets Better


It isn’t always a native intelligence or talent or dedication that makes the difference between achieving great success and mediocrity or even failure. The difference often comes down to what they know and how they use that knowledge.


As more and more data is collected, the application becomes smarter, increasing your click-through rates with more relevant audiences.


The convenience and benefits of adapting A.I. in small law firms are enormous.


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