• Humphrey Hills

How A.I. Marketing Can Help Small Law Firms and Solo Lawyers

Updated: Dec 12, 2018

A.I. can significantly reduce time and money spent on unbillable hours working on marketing, client relationships, business growth and development. As well as your personal relationships.




Lawyers Wear Many Hats


IT Expert, Finance, Business Strategist, Legal Practitioner, Project Manager, Client Relationship, Human Resources Director, Managing Director and Marketing Guru.



Small Law Firms Face Stiff Competition


· There are nearly 100,000 lawyers and notaries in Canada

· small law firms make up a bulk of this segment

· More than 17,000 Canadian law firms have 1 to 10 lawyers

· Fewer than 100 firms with 50 lawyers or more

Federation of Law Societies of Canada (FLSC) https://flsc.ca/



Large Firms Have It Easy


Large law firms are able to leverage their human resources in order to manage the different aspects of running a law firm. Small firms do not have this luxury.


With so much competition and departments to manage solos and lawyers from small firms are required to put in many hours of non-billable time to maintain a successful business.



A.I. The Great Equalizer


With regular innovations and improvements coming out in the law field; small law firms who embrace new technologies quickly will have a competitive edge over their main competitors as well as being technically on par with larger firms.


With A.I. lawyers can be assisted with many jobs:

· contracts management

· e-discovery

· legal research

· document management

· marketing automation

· social media engagement

· litigation management

· publishing tools


Applications are being developed and improved to help lawyers quickly find relevant information, organize it and make more informed case, marketing, and business decisions.



An Investment in Success


With platforms and applications that are leveraging A.I. for marketing such as the two giants of data collection Google and Facebook. You are able to leverage their data for lead nurturing and sales to find relevant audiences, gaining you a better cost per acquisition; accomplishing a better return on your investment.


Their resources can be leveraged as a tool to help gain valuable insights, uncover new sources for finding clients as well as helping your audience share your information creating an excellent source of referrals.



It Only Gets Better


It isn’t always a native intelligence or talent or dedication that makes the difference between achieving great success and mediocrity or even failure. The difference often times comes down to what he or she knows and how that person makes use of that knowledge.


As more and more data are collected the application becomes smarter further increasing your click-through rates with more relevant audiences.


The convenience and benefits of adapting A.I. in small law firms are huge.

- Accelerating your business growth

- Digital marketing

- Search engine optimization

- Conversion rate optimization

- Google Ads / PPC

- Facebook advertising

- YouTube marketing

- E-commerce

- Email marketing

- Smart advertising & marketing

- Digital transformation

- Web development

- Website optimization

- Data analytics

- Web scraping

- Text mining

- Python programming

- JavaScript programming

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© 2020 by Humphrey Hill