Why is your mobile site important to SEO?
Updated: Apr 27, 2022
Your website is essential to your SEO, but what about your mobile site? Did you know that having a mobile-friendly site is just as crucial for your SEO as having a desktop site? In this blog post, I'll explain why and give you some tips on making your mobile site the best it can be. Stay tuned!
76% of people who search for something close on their smartphone visit the company in 1 day.
28% of local searches result in a purchase.
46% of all searches have local intent. There are 97 billion local searches monthly.
Mobile inquiries “Where to buy” and “near me” increased by more than 200% between 2017 and 2019.
Mobile devices account for 58% of all Google searches in the world.
The first ranked organic search result receives 27.7% of clicks.
source: https://www.thinkwithgoogle.com/marketing-strategies/search/mobile-near-me-searches/
Based on these numbers, Mobile search engine optimization and site improvement should be at the forefront of every SEO campaign.
To best address the needs of today’s customers, it is essential to know how mobile website optimization can help you reach new clients. This article takes a look at things that must be considered before getting started and provides tips for improving your law firm's digital presence on all devices.
If you have ever been coached in sports, one thing remains consistent between all sports when learning, start with the fundamentals. You should always start with the fundamentals when setting your site up for mobile SEO. So, let’s go over some of the basics of mobile SEO.
Content is still king
SEO can seem overwhelming and a daunting task, but it doesn’t have to be. Your primary focus should be on creating well-structured, easy-to-follow content on your website.
Content marketing is all about engaging your target market with high-quality content that will get them talking, liking and sharing. To do this, you need to come up with different forms of material — videos, blogs posts, or social media updates are just some options! Creating quality content will benefit your law firm in many different ways.
Help to increase traffic to your website.
Boost awareness of your firm.
Build trust and recognition amongst your audience and peers (social proof).
Increase referrals.
Increase conversions.
Have a regularly updated and informative social media presence
Over 3.6 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025. - Published by Statista Research Department, Sep 10, 2021
Yes, you should have a social media presence. Social media has become an essential part of our lives.
There are many different channels, and it can be hard to keep up with them all! First, you'll want to know the various networks that your clients might frequent. Then find a channel on which they're active - this will help ensure appropriate content for them instead of just guessing what people want or trying generic stuff without any real insight into their needs/wants as far as marketing goes.
Social media is an excellent way to create two-way communication with your clients. You get a chance to reach more people and understand what they need better by listening in on conversations, trust-building, and making sure that you know how best to help them out of all their needs!
Once you can understand what platforms your potential clients are on, you are ready to start building your social media content.
There are many different networks in which you can market your business. You need to research the type of available network and use data from this research as a guide for what content will be most beneficial to your clients.
Mobile video consumption is on the rise
1.5 billion people come to YouTube every single month. That’s the equivalent of one in every five people around the world. https://socialimpact.youtube.com/
You should be following the trend towards creating video content. When creating video content, it’s essential to keep in mind what your audience wants. You’ll want to make sure clients find the videos relevant and engaging so you can build trust with them over time!
Consumers expect high quality
People who have a negative brand experience on mobile are 62% less likely to purchase from that brand in the future.
Nearly 9 in 10 smartphone owners who described a mobile brand experience as helpful or relevant would purchase from the brand again.
Source: Google/Purchased, How Brand Experiences Inspire Consumer Action, U.S. Smartphone Owners 18+ = 2010, Brand Experiences = 17,726, April 2017.
User Experience
K.I.S.S., You want your site to be uncluttered, relevant, mobile-friendly and helpful.
Your website is a place for people to find what they need and want. That's why your visitors should be kept focused on the task at hand: making an efficient journey from their search results page through the completion of the goal of your website!
User experience is about thinking like a visitor. Visit your website and use it as an interested client, asking yourself questions such as "What do I want from this?" or "How can someone else get what they need?". Then consider whether there are any hiccups in the flow that might prevent them from accomplishing their task correctly on the first visit- did you notice these things?
Layout and design
Set clear goals (know what you want to provide and what results you would like to achieve from each visit).
User flow - figure out how visitors navigate your site, find entry and exit points, and make necessary adjustments.
Good structure of your content
Is essential information first?
Are your headings descriptive?
Is the content organized logically?
Is it easy to find the correct answer?
Is the content explicit and up-to-date?
Do you have a clear, descriptive call to action(s)?
Mobile site speed
Website loading speed is part of Google’s core web vitals and is one of the over 200 Google ranking factors. Google uses your website’s mobile version for indexing and ranking, so it loads fast and logically. Making sure it is well structured and having relevant and informative content is more important than ever, and it continues to become more critical.
Optimizing your web pages and your web presence for mobile SEO will benefit your business. Your business can get more organic traffic, visits and sales from people near you searching for your product or service(s).
In conclusion
Your law firm’s marketing strategy should be multifaceted and holistic. You can achieve this by implementing a diverse content creation, mobile site speed, social media presence, mobile optimization and web design UX/UI.
To help you get started, I provide resources on my blog to guide your decision-making process for each facet of the digital marketing spectrum.
Check out my blog here.
Contact me today for a consultation to review these areas of potential improvement together! Contact Link